Each option opens in its own site. The pinned header, the recruiting studies list and the ethics reference on every study page are common to all three. Fonts, layout, shapes and tone differ.
- Option one
Track sign
Every "go here" choice is drawn as an arrow-ended sign on a post. The warmest and most approachable of the three.
Open option one - Option two
Accession
Each study, theme and group is set out like a catalogue record, with the ethics reference as its number. The quietest and most typographic.
Open option two - Option three
Campaign
Solid bands of colour carry big headlines, and one colour means one thing only: you can take part. The boldest of the three.
Open option three